3 Tips to Improve Your Social Media Marketing Strategy

3 Tips to Improve Your Social Media Marketing Strategy

It’s no secret that social media is an effective marketing tool. There are hardly any businesses without at least one social media account these days. Plus, more businesses are signing up on different social media platforms because these platforms are beneficial.

However, not all the brands on social spaces understand how to do social media marketing using the right strategies. So, what are big brands doing to maintain their position at the top of the chart? 

Well, you are lucky because this article will reveal 3 top tips. These tips will help you improve your online presence and boost your chances of making conversions.

You can go from a few sales to making thousands if you use these tips the right way. 

What Is A Social Media Marketing Strategy?

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A social media marketing strategy is a plan that shows all you intend to do and achieve for your business using social media. It is a guide that will help you create brand awareness, promote your products and services and make sales. 

Imagine starting a business with no plans whatsoever. Such a business is as good as a failure. 

A social media marketing strategy is a plan that details your course of action for online growth. It will create the path on which your business will travel to progress. But this is only one reason every brand on social media must have a strategy in place. 

This brings us to the next point. Read on!

Why Your Business Needs A Social Media Strategy

You can leverage an already existing pool of potential customers to drive sales. About half of the world’s population uses social media. So it only makes sense that business owners take advantage of it using proven strategies. 

Below are some reasons you should design a social media marketing strategy:

1. To increase brand awareness

Yes, social media houses most of your customers. But you need a strategy to reach and connect with them. A good strategy will bring your brand to your audience and help you attract followers.

  • To achieve your business goals: Your brand goal, but how do you achieve them? You can only achieve your goals by devising an effective strategy.

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2. To increase sales

Many businesses cannot sell their products and services as they should because they lack a plan. You can generate leads from your followers with an effective strategy.

3. To reach the right audience.

Building your media account goes beyond posting photos. Simply posting photos and videos will not bring followers to you. But with a well-devised strategy, you’ll tailor your efforts to reach the right audience. 

For example, your strategy can include running ads. Most social media platforms have ad targeting options to ensure that your content reaches your target audience.

4. To build a brand community.

Your brand community consists of your loyal customers. You can increase their numbers and widen your customer base with effective planning. To boost the engagement on low performing accounts, consider buying instant mega-famous likes.

5. To provide satisfactory customer service.

Research is the foundation of every strategy. When you do your homework, research, and understand your audience, you’re more likely to please them. You’ll be more equipped to solve their problems because you understand their needs. 

6. To save time

A strategy helps you stay organized, and with that, you will save time. For example, using a content calendar will help you make timely posts. You can also schedule posts.

7. To keep you ahead of your competitors.

If you have a marketing strategy that enables you to plan Instagram content and be at the top of your game, you will be outstanding. People will easily identify your brand amongst others.

3 Tips To Improve Your Social Media Marketing Strategy

Tip 1: Run a social media audit

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Different social media platforms have their unique ways of operation. They don’t all require the same mode of operations, so you need to conduct a social media audit to see how best you can benefit from them.

To guide you through the auditing process, below are a few steps to take:

  • Outline all your social media accounts: don’t leave out the inactive ones. Use the search box in each platform and search for your account(s).
  • Assess all your accounts for brand values: Make sure that every business account is in line with your brand’s core values. Your core value is what customers will identify you with, so your accounts need to show it. Examine your bio to see that it’s reflective of your brand. Your profile photos should be the same across all platforms. It’s also ideal to use the same username on all your accounts. If you have any pinned posts, check if they are up to date or still valid.
  • Analyse the performance of each social media account. You can identify which ones are high-performing and those that are not. Use this information to focus on growing low-performing accounts.
  • Take note of your successful posts across your social media platforms: It will give you an idea of what your audience has an interest in. Follow the trend of your successful posts and create content like them.

Tip 2: Gather data about your audience

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Your audience is the reason your business is on social media. Therefore, you need to gather the necessary information about them to reach them more effectively.

Find your audience’s age group, location, job title, and income. Recognize that your audience is real people living normal lives and treat them as such.

You must also understand which group needs your products and services. Say, if you run a make-up brand, your audience will mostly include women.

Instagram and Tik Tok have more Gen Z and Millennial audiences. Tik Tok has more females than males, and it’s the other way around for Twitter.

Evaluate demographics across all your social media platforms. Post content based on what your audience on each platform prefers. You may have to spend more time on social networks that house most of your target audience.

There are content marketing tools that aid analytics such as HubSpot, Sprout social and Later. These sites can easily provide you with information about your audience.

Most social media sites have in-built analytic tools to help you out. Note that your audience data is not the only metric you can assess with analytics tools. You can also check the engagements and reach of your posts.

Tip 3: Run Social Media Advertising

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Every social media platform has an advertising feature to promote e-Commerce. Running social media adverts is key to reaching your business goals and objectives. 

Study each social network and understand how their ads work. There are different types of ad formats created to suit different content types. The most common across every platform are Image ads and video ads. For your sponsored posts, ensure that you use quality photos and videos to attract leads.

Social media ads are designed to help you get to the right audience. Use audience and content targeting options to ensure that your posts reach the right people. 

You should set aside a budget for things like ads in your social media marketing strategy. Most platforms run ads at affordable rates that can fit into tight budgets.


Your social account is a fantastic way to broaden your reach and connect with potential clients, but only when done right. Strategies ensure that you stay focused and follow through on your chosen social platform. However, when incorporating new social media strategies into your marketing strategy, make sure they are strategic and not time-consuming.

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