7 Survey Tools to Help Your Business

7 Survey Tools to Help Your Business

One of the most productive and effective ways to improve your business is by conducting surveys. You will need an online survey generator to gather feedback on your customer journey, gauge employee satisfaction, and enhance audience engagement.

Surveys are challenging to create and distribute to the appropriate parties. Without the correct survey software, the process can drag on for days, if not weeks. This process will be more efficient if your team is similar to others.

Survey Tools

It is now possible for businesses to quickly create and send surveys online. Online surveys allow you to reach as many people as possible and ensure you get the right sample size. Here are some online survey tools you might like to check out. These tools can help you gauge the happiness of your customers, conduct market research, collect feedback, and even measure employee satisfaction.

1. SurveyMonkey

SurveyMonkey landing pageSurveyMonkey is the most popular and the most widely used online survey tool. It gained popularity thanks to its clean design and rich feature set. The tool has been simplified to include more advanced features. With its excellent drag-and-drop mechanism, making and creating surveys is super easy. Thanks to that, there is no need for painstaking searching to get what you want. 

SurveyMonkey is maturing by offering pre-made questions you can send via email or Facebook. Upgrade to a higher-end plan to access advanced features such as report exporting or text analysis. SurveyMonkey is an excellent way to start collecting feedback online. It is known for its low prices and excellent customer service.

2. Alchemer (formerly SurveyGizmo)

Alchemer landing pageAlchemer might sound like a toy, but it is a powerful research tool. Although it is a professional tool, it has a steep learning curve, but it is well worth it. Alchemer’s step-by-step guidance throughout the survey development and analysis was what we loved the most. Although data can be collected using certain products, it is not easy to understand or discover the data once it has been collected. Recently, SurveyGizmo changed its name to Alchemer but still gives all the necessary information.

Alchemer can be a great survey tool, but it is not the only one we recommend to new users. Although it is possible to adjust the appearance and feel of the survey, some options require more work. If your current tool lacks customization and reporting information, this might be the right tool for you. 

 3. AskNicely

AskNicely landing pageAskNicely is a Net Promoter Score (NPS) research and feedback platform. It lets you communicate with customers and receive real-time feedback that you can use to make decisions. If collecting feedback from CEOs is essential, you can use this tool. Many significant companies may also have chat and help desk integrations.

AskNicely focuses on customers and better customer service, a significant advantage over other survey tools. AskNicely offers the fastest gratification of any of the apps we tested. The tool needs to get the approval of the right person from the relevant department before it can take action. If it is essential to connect with your customers quickly, AskNicely should be top of your priority list.

4. Qualtrics

Qualtrics landing pageQualtrics refers to itself as an “Experience management system.” This sounds like an enterprise product, and that is what Qualtrics offers. Qualtrics can provide insight into four areas of your organization: customers, employees, and brand, as well as development. Qualtrics has a long history. But, it is vital to remember that this is not the best option if you are looking for a straightforward survey tool. This tool is powerful enough to gather data on a large corporation’s customers, goods, and employees.

Qualtrics claims that its products have been used by over 8,500 of the most prestigious companies in the world and more than 99 of the top 100 business schools. This is also the only group with an in-depth section on evaluating employees. Qualtrics includes many complex customer feedback components, allowing you to analyze client attitudes regarding your business. The software also makes it easy to visualize input in a way easily understood by everyone. It has a 360-degree approach and a wide variety of customization options. And it is still able to show it.

5. Pointerpro (formerly SurveyAnyplace)

Pointerpro landing pagePointerpro is an excellent alternative to traditional survey tools. Pointerpro allows you to create contests that engage your customers and collect feedback. Pointerpro surveys look great on both desktop and mobile computers. Pointerpro is a leader in surveying tools because they emphasize user experience and the survey questions. Customers are more likely to participate in the survey is attractive to customers.

Survey Monkey’s question bank may not be as comprehensive as Pointerpro’s. Although it takes longer to get the system up and running, it is just as flexible and powerful as the old method once you have it. This is a remarkable feat for a product only a few years old. Pointerpro is an excellent option if you are unhappy with the design and customization of any other goods.

6. Google Forms

Google Forms landing pageWith Google Forms, you can create quick and easy surveys using its drag-and-drop interface in a blink of an eye. The platform provides real-time response information as well as charts. The surveys can be customized and we must mention that you can sync the data with other Google products.

7. Zoho Survey

Zoho Survey landing pageZoho Survey allows you to create questionnaires and take surveys online. Even though it cannot handle complicated requirements, as long as you require only basic needs, it works flawlessly. Incredibly user-friendly and with many features, this tool this tool can be helpful.

The online survey creator offers a variety of templates but minimal customization options. The free version is no longer sufficient. You will need to upgrade to the standard version. It is one of the disadvantages of the tools. Moreover, Zoho surveys don’t have the most up-to-date user interfaces.


Before the advent of online survey tools, large companies could only conduct surveys. This applies to both small businesses and individuals. With today’s digital market research, online surveys are possible and very popular. 

To understand your customers, industry, and employees better but simultaneously provide you with any other information you may need – use survey tools. Businesses can use this free access to find the best tools for their needs before paying. And since there are numerous options, you will find everything for your needs. 

Recommended Articles