Attracting users’ attention and making your website a place they often come and return to, is not easy. In today’s world, the great success of your business also depends on how well you invest in the website, update the information, and use the website as an ideal place for promotion.
You must have an extremely effective and efficient site to provide customers with everything they want and strive for. The market’s needs change with every new day, and the upcoming transitions must be kept in mind. Responding in the right way and searching for the best solutions are and always will be steps you should never miss.
Today we are talking about an eCommerce site that will be efficient, successful, and even very close to perfection if you work hard enough.
In this regard, we have researched the most important tips that will lead your eCommerce website to considerable success.
The title of today’s article is one of the most commonly asked questions, so we are euphoric to share these tips with you.
Start With the Right Plugins
Plugins are a way to make your website work smoothly. They also add to the overall customer experience and can be a reason why someone decides to purchase from you.
Of course, the number of plugins on your e-commerce website depends on your needs and the overall website setup. However, if you are an eCommerce business, there are two that you need to have:
1. WooCommerce Order Export
This plugin exports all data you want. You can also schedule automated exports delivered to your inbox or reorder the columns you may need. Besides that, with the WooCommerce Order Export, it will be easy to track which orders have been exported and which have not.
2. WooCommerce Table Rate Shipping
With the WooCommerce Table Rate Shipping plugin, you can calculate the shipping costs based on the destination – country, state, zip/postcode, weight, item quantity, and cart total. It also allows users to create shipping classes and shipping method names or to export shipping methods to a spreadsheet.
Optimize for Mobile Phone
This tip may sound trivial, but this is one of the most valuable tips to make your eCommerce website a huge success. So, please keep reading to find out why you should never ignore it.
However, many e-commerce businesses don’t understand why this is crucial. If you are one of them, you should remember that people love shopping on their phones. The number of people shopping on phones is increasing each year.
This also brings us to another fact – the conversion rate for mobile shoppers is on the rise. Recently, it reached 3.5% – very close to the desktop conversion rate (3.9%).
But, to increase your conversion rate, you must have a well-optimized website for conversions and mobile shoppers.
Minimize Cart Abandonment
Abandoned Carts issues are one of the biggest reasons for sales drops for every e-commerce business. If you are struggling with cart abandonment, do not despair because we have a solution for this too.
This is one of the biggest problems for all e-commerce businesses.
To drop your rate of abandoned carts, you can optimize your ordering process. It should have only crucial steps and require only the most vital information. Also, you must optimize your website to prevent any bugs that may cause cart abandonments.
Another good way to increase the conversion from your abandoned carts is through an abandoned checkout e-mail marketing sequence. This will remind them they left their cart, and cart abandoners will likely return and purchase.
Improve Your Landing Pages
You should follow some general rules when it comes to the landing pages:
- Images should tell a story and be high-quality and well-optimized, so they don’t slow down your site.
- Your primary CTA should always be above the fold.
- Everything on your website should be branded and aligned to your brand identity.
- The copy on the website should include the main keywords. But keep in mind that the copy should also be descriptive and uncomplicated.
- Always have pop-ups on your landing page. Make sure pop-ups are not too intrusive and can be closed quickly.
Use the Right Marketing Strategy
Without marketing, your eCommerce store will never achieve its full potential. The key to successful marketing for eCommerce businesses is knowing what social channels your target group uses. Is that Facebook or Instagram? Or maybe LinkedIn? Then promote your business there.
There are many marketing channels eCommerce businesses can use. Except for social media networks, SEO, Google advertising, and e-mail marketing can be hugely successful. No matter what marketing channels you use, ensure the strategy is aligned with your goals and customer needs. Also, make sure you use your banding across all marketing channels to increase brand recognition and awareness.
Finally, we must conclude that with the help of the right tools and solutions, only the sky is the limit. We recommend that you approach each of the mentioned tips equally and with the same importance, improve the page’s content, and create new ones that are even more attractive to users. The results will certainly not be lacking, and your sales numbers will reflect the effort.
If you follow these five simple tips, you should see a tremendous improvement in the performance of your eCommerce business. Do your best to make the most of every part of the site to improve the digital shopping experience of your customers.
There is no reason to worry and fear because you can reach the most incredible peaks of business success, and all you need is simple strategic planning and effort.