About 60% of customers say “no” 4 times before they say “yes”.
When trying to sell a product or service, you need to make sure customers actually whatever you’re offering. You can do this by meeting their needs, but there’s a range of factors that will affect people’s decisions, and in turn, the number of sales you can make.
In this guide, we’ll cover 11 things you can do to comply with customer demands and create abundance.
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Educate
When releasing a new product, you need to let people know what it is and how it works. This is crucial if you want to generate interest among consumers. Depending on the product itself, there could be a steep learning curve, so you want to make sure you provide all the information needed so that people have a good understanding of it.
This can be one of the biggest opportunities for a product, but also one of the biggest challenges. In a competitive market, you need to make it clear how your product is superior to the others already out there. Use whatever channels are most suitable to communicate with your audience and let them know exactly why they need your product.
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Focus on the Biggest Pain Point
If there’s a significant problem that stands out for your customers, being able to fix it will be incredibly helpful. This is something you want to highlight in your marketing to make sure people realize how they can benefit from your product. Meeting and exceeding customer expectations is a surefire way to get people’s attention and increase demand.
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Create Scarcity
Scarcity is a great way to take control of demand. If people think they might have trouble getting your product, they’ll want to act sooner.
Scarcity could be caused by things like a shortage of parts/raw materials, supply chain issues, or substantial demand. Whatever the reason, people will feel a sense of urgency and want to get their hands on your product.
You can maintain suitable stock levels using the inventory turnover formula. This will help you better control the supply of your product.
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Offer Free Content
If there’s one thing that will get people’s attention, it’s the word “free”. People will immediately show interest, and providing free content will help you gain their trust. When they’re then ready to make a purchase, your company will be at the front of their mind.
You can combine this with other elements such as email marketing. This will allow you to maintain a channel of communication with your audience. Many customers won’t buy a product the first time they hear about it, so this will help keep your brand fresh in their minds for longer.
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Make Use of User-Generated Content
A strong digital marketing strategy can be incredibly useful. There are many different elements you can implement, and user-generated content is often one of the most effective.
If your product is unique and people are happy with it, they’re likely to share their experience on social media. You can then re-share their content to help promote your product.
This is one of the most cost-effective ways to market your product and your brand. On top of that, your customers will feel a stronger relationship with your brand if your social media pages are re-sharing their content.
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Exclusivity
Exclusivity is always great for making a product stand out. It works in a similar way to scarcity, so that your customers may qualify based on certain criteria that you can set.
On top of gathering more interest, this can also help reduce competition, as your product is differentiating it from others on the market. This strategy is generally more effective with high-end products. Note that trademarks and patents can help with this.
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Partner With Influencers
Social media has become an incredibly powerful tool – more than 4.76 billion people use it worldwide. When you implement social media marketing into your overall marketing strategy, you can significantly boost sales.
Influencers with large followings can be great for this. You can partner with influencers, getting them to promote your product to their followers. This will help you reach a much wider audience.
When doing this, you should consider carefully what influencers might be suitable. If you’re promoting a tech product, for example, then an influencer who’s popular in the tech industry would be best.
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Be Close to Your Audience
Building relationships with your audience is beneficial for any business. You can do this by engaging with them, which is something else social media is great for.
Respond to messages and comments on your posts. Things like live Q&A sessions are ideal if you want to directly interact with your audience.
You can also build bonds by making your brand more personal. Show your face and your story, giving your brand a more human identity that your customers can relate to.
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Leverage Customer Feedback
Feedback is vital – it’s one of the best ways to determine what you’re doing right and what you’re doing wrong. Take feedback into account and act on it to make improvements. This will help you deliver superior products in the future that better meet the needs of customers.
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Target Audience Emotions
While logic may be the best way for customers to determine if your product is suitable for them, emotions can also be a driving factor. Storytelling is a great way to connect with your audience on a more personal level. This will make them more likely to respond to your product and your brand as a whole.
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Video Marketing
In recent years, video marketing has become one of the most important types of marketing available. You can share videos on your website and social media channels with ease. They’re great for showcasing the unique features of your product, and it’s easy for consumers to digest the content.
Complying With Customer Demands
Meeting customer demands will ensure you meet your sales goals. Make sure you know what your customers want and that your product can deliver. Then you want to ensure your audience knows everything they need to know through effective marketing.
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