The YouTube platform is becoming more popular every day. Indeed we use it daily to listen to music, watch exciting documentaries, make money, etc. Many people make large sums of cash by using this platform correctly. Today, we want to discuss what it takes to make money on the YouTube platform.
You need to start with the question, what kind of earnings do you want to make before creating a YouTube channel. If you already have the answer, the following question is: do you want to use this platform as a way to advertise your goods and services? Alternatively, do you want YouTube to monetize your video directly by clicking on the ad in your video?
Stay tuned for this article and find detailed instructions to help you set up a YouTube account that’s ready and optimized for advertising revenue. There are several ways you can make money on YouTube, and we’ll show you examples of successful organizations that have used these tactics.
1. Set up an AdSense account
You’ll need an AdSense account to start making money on YouTube. This is a vital step since YouTube will pay you via AdSense, the platform you’ll use to be paid.
You may use the same AdSense account to monetize several YouTube channels. Also, it is vital to remember that if your business has many YouTube accounts, you want to monetize each one.
Please find out more about AdSense on the official AdSense page and what it takes to open and benefit from an account. Take the following steps when you’ve completed that.
2. Become a partner with YouTube.
Additionally, it would help if you were admitted into the YouTube Partner Program, which requires an AdSense account (YPP). YPP members must meet a few qualifications, such as:
- To participate in the YouTube Partner Program, you must be a resident of one of the participating countries or regions and have accrued more than 4,000 valid public view hours in the previous year.
- At least 1,000 subscribers are required.
- AdSense must be connected to your account. All YouTube monetization restrictions are followed.
To become a YouTube Partner Program member, you must complete all of the following requirements. Signing up is as simple as this:
- Once you have logged in, go to your YouTube channel (and ensure this account has a linked AdSense account).
- Select “Notify Me When I’m Eligible” if you don’t presently satisfy the criteria, and you’ll get an email whenever you reach 1,000 subscribers and 4,000 watch-hour milestones.
- Click the button “Start” on the “Review Partner Program terms” card if you fulfill the prerequisites.
- You’ll notice a green “Done” sign on the card after you’ve signed it.
Following these procedures, you’ll be added to a review queue. You may always check on the progress of your application here. Upon acceptance, you may go on to the next phase.
If accepted into the Young Producers Program, you may want to read up on some common questions others have had while in the program.
Take a look at these frequently asked questions for advice on how to improve your application if you’ve been refused. After being rejected, you have 30 days to reapply.
3. Identify the audience’s personalities.
Your target demographic and buyer profiles are critical to creating a successful YouTube monetization plan. Therefore it’s crucial to know both.
A YouTube version of your consumer persona may need modest changes from the other marketing tools’ customer personas, but the similarities are undeniable.
According to Hub Spot’s principal YouTube content strategist, Nelson Chacon: “Margaret and Sam are examples of buyer personas. While Sam is likelier to be found on YouTube, Margaret is less likely to be found.”
The Sam we see outside of YouTube may have certain things he enjoys. However, you may want to create a YouTube Sam 2.0 identity if you think he has other interests outside of YouTube.
4. Set up a product conversion route
A good conversion path is essential to making money on YouTube, so you’ll need to figure out which YouTube content is most popular and how to use that material to transform leads into customers.
It is essential to create a clear conversion route so that you can comprehend the process of converting viewers to customers. You can use eight different call-to-actions in your YouTube videos. In addition, some CTAs appear at the beginning of the video, in the description, and at the end of the film.
Suppose, for example, that you wish to promote your company’s new email marketing software on YouTube. After creating an engaging YouTube video that attracts your email marketing buyer persona, you’ll want to direct them to a landing page or an e-book that provides further information about email marketing. After making it farther down the sales funnel, your product may be introduced to these customers.
When creating content for YouTube, you’ll want to keep in mind the demographics of the platform and the types of videos that are most popular among its users. Your conversion path will resemble your strategies in other lead generation channels like blogs and social media.
To ensure your material is optimized for each platform, you’ll have to go above and beyond what you usually do when writing content for your blog.
To ensure your material is optimized for each platform, you’ll have to go above and beyond what you usually do when writing content for your blog.
5. Conversion rate optimization (CRO)
There are many options for optimizing your YouTube account for search engine optimization (SEO), which may lead to increased traffic and money.
You can do a few simple things to help enhance your YouTube channel’s audience, including your desired keyword in the video title and optimizing your video description.
It would help if you remembered to play the long game to make money on YouTube. SEO optimization isn’t going to put money in your pocket right away. Still, it may help you grow your audience, establish your brand as an authority in your niche, and get the clout you need to convert those thousands of new visitors into paying customers.
6. Decide how you want to monetize your content.
On YouTube, there are several ways to monetize your content. You’ll want to choose the route that best serves your company’s objectives.
It’s possible to generate money on these five YouTube features in particular:
- Ad income from the display, overlay, or video advertisements.
- If you want your customers to pay a monthly fee for particular privileges or access to material, you may set up channel memberships.
- If you have an “Items Shelf” on your watch pages, your fans may buy official brand merchandise from you.
- For a nominal fee, your followers may purchase “Super Stickers” to place at the top of conversation streams.
- In exchange for signing up for this program, you will get a percentage of users’ subscription fees to access premium content on YouTube.
You’ll learn more about the features available and the prerequisites necessary to use them on this page.
In addition, let’s take a closer look at advertising income. TrueView advertisements, Video Discovery Ads, and In-Stream Ads are available on YouTube.
Your advertising objectives will ultimately determine the ad choice you choose. If you’re looking to get people to buy your product or service, YouTube advertising is an excellent option.
7. Sponsored content
There are various ways to include a brand or product in your YouTube videos, such as making an entire film on the product or service or giving a quick shout-out to the brand with whom you have a partnership.
Minor and significant firms offer several chances for collaboration and compensation, whether for a single recommendation you make to their website or just for mentioning a company.
To top it all off, you don’t have to give YouTube a share of your revenue for any sponsorships – instead, you may negotiate directly with your advertisers.
A brand might use this as a chance to expand its customer base and, as a result, increase its bottom line.
Conclusion
Follow these seven suggestions and broaden your horizons if you want to transform your money on YouTube into a reliable income stream. Even if your AdSense earnings drop, you may still generate money via merch, branded partnerships, and crowdsourcing.
