Many companies, choosing a mobile platform for creating business applications, prefer Android. Why does this happen? Android devices account for 85% of the global mobile market. This allows companies to reach a wider target audience and increase their brand awareness.
The popularity of the Android operating platform is determined not only by its wide availability and variety of applications that can be found in the Google Play store. It allows you to incorporate the most advanced technologies into Android mobile apps and Android tools to make the development process faster and more efficient. All of these features make Android apps the right choice for many businesses.
In this article, we will look at the most well-known technical solutions that will help the Android platform remain the leader in the mobile app development market in 2021.
Android Instant Launch Apps
Instant Android Apps is a time-saving technology that allows you to quickly test an app without explicitly installing it on your device. This saves end users time and helps them use the app much faster. What’s more, instant Android apps don’t take up much space on gadgets, preventing system crashes due to memory overflows.
E-commerce companies and game developers benefit greatly from instant apps. This technology makes it easier for companies to advertise their products and attract potential customers. Now, users don’t have to go to the Google Play Store to search for an app, instead they can launch those apps in Google search results and instantly open them for verification. Although, to install the full version of the app, they still need to visit the app store.
AI and Machine Learning
Artificial intelligence (AI) and machine learning (ML) technologies are widely used for Android development. They are at the heart of digital solutions such as voice assistants and chatbots, big data processing, analytics, automation, and many others.
The introduction of AI and machine learning in Android applications helps companies improve the quality of customer service. For example, they can:
- automate routine tasks, such as classifying requests by topic, sending messages and reminders;
- improve user recommendations by shaping them based on customer preferences;
- improve the configuration of filters on e-commerce sites;
- customize the mobile app according to customer preferences and its closer connection with users, for example, set up reminders, personalize the app layout, or even provide special discounts or prices for regular customers.
Internet of Things
Two trends in the development of mobile applications in 2021 will be 5G technologies and the Internet of Things (IoT). It is expected that 5G will lead to a significant development of the Internet of Things, contributing to its spread from smart homes to smart cities. Thus, the development of Android applications for the Internet of Things will be in demand in 2021 and beyond.
In addition to the bright prospects for the future, many companies are already receiving significant benefits from embedding Internet of Things technology in their mobile applications. Currently, IoT solutions are used in:
- Smart fitness trackers equipped with GPS, accelerometer, and gyroscope devices for better tracking of movements, location, and workouts;
- Smart home sensors to track lighting, temperature, safety status, and possible water or gas leaks;
- Smart Home gadgets for connecting a microwave, refrigerator, lighting system, etc. In a single network, which can be managed in the mobile app manually or using voice assistants;
- Industrial IoT for production process tracking and preventive maintenance, where all statistics, statuses, and analytics can be simply checked in one mobile app;
- transportation and logistics, where each product route can be tracked in the app by scanning the barcode on the label.
Blockchain Technology
Blockchain is a rapidly evolving technology that could change the way the financial services sector works. It is projected to transform established financial institutions, reduce operating costs, speed up and improve the security of monetary transactions and the exchange of sensitive data. Many banks and financial companies are already implementing blockchain in their practice.
For example, PayPal is experimenting with blockchain. The company wants to facilitate monetary transactions and cryptocurrency exchanges. Facebook Launches a blockchain platform called Crypto, Creating its own currency for its customers.
Moreover, blockchain technology can be used to create decentralized applications. They can help increase the transparency of business operations and prevent unauthorized access to business applications, which will increase their security.
In 2021, there will be more companies that would like to try their hand at creating their own cryptocurrency platforms or creating mobile applications with increased security. To do this, they will turn to professional blockchain development companies to create digital solutions specifically tailored to their business requirements.
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is a smart technology from Google that makes life easier for publishers, e-commerce companies, advertisers, SMM managers, and other professionals who rely on SEO capabilities in their work. AMP apps improve a website’s ranking in Google search, boost their performance, and make them run much faster.
However, AMP is a website technology that works perfectly on Android platforms. This web-based solution is quickly becoming widespread. According to Web Technology Surveys, AMP maintains a leading position among popular web construction technologies in January 2021.
AR and VR technologies
Augmented reality and virtual reality are not new technologies in Android development. For example, the Google ARCore platform allows you to create augmented reality capabilities for the Android platform from March 2018.
When implementing AR/VR technology in mobile applications, companies take their customer experience to a whole new level. For example, IKEA has launched the Place app, which allows consumers to see if the furniture they would like to buy is suitable in their home. Google Maps has an AR update that helps you better navigate the city by placing a virtual map on top of real street views.
In 2021, there will be more companies that will experiment with VR/AR technologies and successfully implement them in their applications. They will become more common in various niches and industries, such as education, tourism and travel, real estate, entertainment, e-commerce, and retail.
Conclusion
Android mobile app development has a lot to offer to software developers and businesses looking to build their own mobile apps in 2021.
It offers companies a variety of solutions that can significantly improve the mobile experience of customers and increase brand awareness. While mobile developers can find a wide range of reliable and effective development tools that will make it easier and faster to create mobile applications for the Android platform.
