So, you’re thinking about launching a Kajabi Branded App. Exciting, right? Your own app. Your colors. Your content. Your logo in the App Store. It feels big. And it is. But before you jump in, you’re probably wondering one simple thing: How much does it actually cost?
Let’s break it down in plain English. No jargon. No fluff. Just real numbers, real features, and the sneaky little extras you should watch out for.
TL;DR: A Kajabi Branded App costs more than standard Kajabi plans and usually starts in the hundreds per month, often requiring premium or custom pricing. You’ll also pay developer account fees to Apple and Google. The price includes app customization, publishing, and maintenance—but marketing and add-ons can increase costs. It’s powerful, but it’s an investment.
First, What Is a Kajabi Branded App?
A Kajabi Branded App is your own mobile app built on Kajabi’s platform. Instead of your students logging into Kajabi’s shared app, they download your app from the App Store or Google Play.
It includes:
- Your logo
- Your brand colors
- Your course library
- Your community
- Your push notifications
It makes your business feel bigger. More premium. More professional.
And yes. It comes at a premium price.
How Much Does a Kajabi Branded App Cost?
Here’s the honest answer: It’s not cheap.
Kajabi’s Branded App is not included in their basic plans. It’s typically available as an add-on or through higher-tier or custom enterprise plans.
While pricing can change, here’s what you can generally expect:
- Kajabi base subscription: $149 to $399 per month (Basic, Growth, or Pro plans)
- Branded App add-on or premium tier: Often several hundred dollars more per month
- Total estimated monthly cost: $500 to $1,000+ per month depending on your setup
Some businesses report paying $600 to $800 per month total. Larger enterprises may pay more.
That’s a serious investment. But remember—you’re not just buying an app. You’re buying infrastructure, hosting, updates, and support.
What’s Included in the Price?
Now let’s talk about what you actually get.
1. Custom Branding
This is the big one.
- Your own app icon
- Your splash screen
- Your brand colors
- Your brand name in the app stores
Your students won’t see Kajabi’s branding. They’ll see yours.
2. iOS and Android Publishing
Kajabi handles the technical part.
They package the app. They help submit it to Apple and Google. They deal with updates.
That alone saves thousands in custom development fees.
3. Push Notifications
This is powerful.
You can send alerts directly to your students’ phones. Announce:
- New lessons
- Live events
- Promotions
- Community updates
Email gets ignored. Push notifications get opened.
4. Seamless Course Access
Students can:
- Watch videos
- Download materials
- Track progress
- Access communities
All inside your app. Clean. Simple.
5. Ongoing Maintenance
Apps need updates. Apple changes rules. Android updates systems.
Kajabi handles that behind the scenes.
You don’t have to hire a developer every time something breaks.
Additional Costs You Must Not Forget
This is where many creators get surprised.
Beyond Kajabi’s fees, there are other costs.
1. Apple Developer Account
If you want your app in the Apple App Store, you need an Apple Developer account.
Cost: $99 per year
2. Google Play Developer Account
For Android distribution, you need a Google Play Developer account.
Cost: $25 one-time fee
Small numbers. But they still count.
3. Design Costs
Don’t forget branding assets.
You may need:
- App icon design
- Splash screen design
- Custom graphics
If you hire a designer, that could run anywhere from $200 to $1,000+.
4. Marketing Costs
Launching an app is exciting.
But people won’t download it automatically.
You might spend money on:
- Ads
- Email campaigns
- Launch promotions
- Influencer partnerships
This is optional. But realistic.
Is It Worth the Money?
Now the big question.
Should you spend $500 to $1,000 per month on a branded app?
It depends on your business stage.
It Makes Sense If:
- You have hundreds or thousands of active students
- You run memberships or communities
- You rely heavily on mobile learning
- You want a premium brand experience
An app improves retention. It increases engagement. It builds brand loyalty.
If each member pays $50 per month, you’d only need 10–20 members to cover a $500–$1,000 cost.
For established creators, that’s reasonable.
It May Not Make Sense If:
- You’re just starting out
- You have fewer than 50 customers
- Most of your users prefer desktop learning
- Your budget is tight
In early stages, focus on growth. Not luxury features.
How Does It Compare to Building a Custom App?
You might wonder: Why not just hire a developer?
Here’s a quick reality check.
A fully custom mobile app typically costs:
- $20,000 to $150,000+ upfront
- Plus ongoing maintenance costs
And that’s conservative.
With Kajabi, you avoid huge upfront costs. You pay monthly instead. Predictable. Manageable.
It’s like leasing instead of buying.
Are There Any Hidden Fees?
Kajabi is generally transparent. But there are still small things to watch.
Transaction Fees
Depending on your Kajabi plan, transaction fees may apply if you’re not on higher tiers.
Always check your plan details.
Revenue Share from App Stores?
Important: Apple and Google do not typically take a cut of your course sales if payments happen through Kajabi’s web checkout.
But app store policies evolve. Always verify payment setup to avoid surprises.
Upgrade Pressure
As you grow, you may need:
- Higher contact limits
- More admin users
- Advanced automations
That means upgrading your Kajabi plan.
It’s not a “hidden” fee. But growth increases costs.
Steps to Launching a Kajabi Branded App
Here’s what the process usually looks like:
- Upgrade to the required Kajabi plan
- Sign up for Apple and Google developer accounts
- Submit branding assets
- Kajabi builds and configures the app
- Apps are submitted for review
- Approval (can take days or weeks)
- Launch and promote
Simple workflow. But patience is key. App store approvals are not instant.
Ways to Maximize Your ROI
If you’re paying premium dollars, make it count.
1. Promote the App Aggressively
Add download links:
- Inside emails
- On your website
- On your login page
- Inside onboarding sequences
2. Use Push Notifications Smartly
Don’t spam.
Send valuable updates only. Make them exciting.
3. Optimize for Community
Apps shine with interaction.
If you run a membership, the app can dramatically increase daily engagement.
4. Track Engagement Metrics
Watch:
- Login frequency
- Lesson completion rates
- Community participation
If numbers rise, your investment is working.
Final Thoughts
A Kajabi Branded App is not for everyone.
It’s not a beginner tool.
It’s a scaling tool.
Expect to invest several hundred dollars per month on top of your regular Kajabi subscription. Add small annual developer fees. Maybe design costs. Maybe marketing.
But in return, you get:
- A premium brand presence
- Higher engagement
- Stronger customer loyalty
- A mobile-first learning experience
If your business is growing and your audience lives on their phones, it may be the smartest move you make.
If you’re just starting, build revenue first.
Then level up.
Because in the world of online education, being in someone’s pocket—literally on their phone—is powerful.
And powerful tools come with powerful price tags.
